natural cleaning products for sustainable home cleaning


non-toxic & sustainably packaged
natural laundry detergent made with soap


fresh & light scent

What Matters to us

We use simple, non-toxic ingredients like soap, baking soda and vinegar to create household cleaners that are natural workhorses.

Products are packaged with minimal single-use plastic. Zero-waste refills are available where that's possible.

A growing number of businesses are making a meaningful difference with their work--we're proud that our small business is a part of that movement. 

Praise for Products

I can't tell you how many natural laundry soaps I've tried. This takes the cake, it comes from a small business, it's affordable and sustainable packaging is used!

Morgan N.

We love that our clothing doesn’t have a fake perfumed scent and we don’t have to lug around giant detergent containers. Wonderful product, quick delivery & also lasts a very long time!

Sarah K.

I am SO impressed with the products - not only do they smell great, they work great. We’ve got two young kiddos so knowing the products are safe and effective is a win-win.

April P.

I LOVE this soap! The fragrance, the feel on my hands, the shape, the ingredients--now that I am washing hands all day long, I am soooo happy to have found Whoa Nelli!

Sharon L.

I love this scour product. After buying one, I purchased more, so that I have it in both bathrooms and in the kitchen. The product safely cleans our sinks and stovetop.

Evelyn M.

We'll deliver your order for free within 15 miles of Iowa City. Select 'local delivery' as your shipping method at checkout.